Vision and mission

Vision

Our vision is to become the preferred provider of professional services to clients who have value systems aligned with our own. We are there to support our clients every step of the way from starting a new business to being able to retire comfortably. We do our best to offer a comprehensive basket of services to add value to our clients. In the process we would like to build lasting and mutually beneficial relationships.
Our slogan clearly states – “We do more than balance your books” – and we strive to live this.
We are passionate about educating those who demonstrate interest and the willingness to learn. We would like to actively contribute towards addressing South Africa’s skills shortage within the accounting profession.

Mission

To align our firm with service providers, clients, associates and staff that are as passionate about service levels and the business skills shortages being faced by South Africa. We want to incorporate the overall principle of “always do good” into our practice. In this way we strive to do more than just “show the numbers”. We aim to always add value to our client by delivering on our professional services promise, while still remaining competitive.

Values

We strive to align our core values with our professional body, the South African Institute of Professional Accountants:
• Honesty and Integrity
• Confidentiality
• Accountability
• Professionalism
• Respectfulness
• Resourcefulness
• “always do good”